Major Internet companies such as Google, Facebook, Microsoft, and Yahoo have made fortunes mining your data, tracking your surfing habits, and learning everything there is to learn about you. But now they care about your privacy.
Or at least they're claiming to.
According to an Associated Press article by Michael Liedtke and Marcy Gordon, "The industry's profit machine has become tarnished by revelations that the National Security Agency trolls deep into the everyday lives of Web surfers." In an attempt to polish over the tarnish, the major companies "are becoming more aggressive in their attempts to counter any perception" that they've been helping government spying efforts. Let's hope that they're caring about more than the perception of protecting our privacy.
And the perception is pretty bad, to the point of turning into a public relations nightmare. "The entire tech industry has been implicated and is now facing a global backlash," states Daniel Castro, a Senior Analyst for the Information Technology and Innovation Foundation (ITIF). In an ITIF study, Castro predicted that the NSA's practices will cost U.S. tech companies as much as $35 billion in revenue.